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The reputation is the consideration , opinion or esteem You have someone or something. The concept is associated with prestige . For example: “I'm going to invite you to a restaurant that has a very good reputation”, "The striker came to the team preceded by his bad reputation regarding behavior and adherence to the rules", “Dr. Casero should not act that way: his reputation and his professional future are at stake”.

Depending on the context, the term can be used with a negative connotation . That is the case of people or places that have an obvious notoriety for some feature unworthy. Therefore, public opinion already knows the bad reputation in question: "The singer did nothing to deny her reputation and was cold and distant with those who came to greet her", “We already knew the reputation of the hotel, but we had to choose it because it is very cheap”.

In addition to the above, it is important to establish that, in colloquial language, the term reputation is used accompanied by an adjective. Specifically it is said "this is a woman of bad reputation", which means that this person is considered to practice prostitution.

In the field of business, it is fundamentally necessary for any company to have a good reputation because only then will it be able to consolidate, consolidate its level of results and improve them, by attracting new customers.

For this reason, today, thanks to the advancement of the Internet and social networks, the concept of online reputation has emerged. It is a term that is used to refer to the image that a particular business has on the Web. That is, the prestige and value that users give it in that space.

In order to improve its image and achieve greater prestige, it is common for any company to hire a professional called community manager. It is an Internet expert whose clear function is to manage and control the profiles of that on social networks as well as his blog or his website.

In this way, through messages and interacting with customers, it is how you will get to improve the image that the brand has, that Internet users trust it and bet on their services or articles, that improve their results and, above all, that is not indifferent in any case.

Building a positive reputation is a task that takes years and requires coherence . It is much more difficult to achieve a good reputation (that is, to be admired and respected by others) than to destroy it by a wrong action or a misguided comment.

A politician may have had an impeccable job for decades, demonstrating his honesty and his commitment to voters. However, if one day he makes a controversial or questionable public statement (with discriminatory content, for example), his reputation will be severely affected. In consideration of the society , the achievements of his career will be minimized, since the negative is what usually prevails.

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